about us

We are a small boutique shop in Wellington (New Zealand). We opened in September 2007 founded by Mother & daughter super duo Frances & Virginia McMullen. Swonderful was originally located in Brooklyn but we shifted to a super new shop in Wellington's Victoria street in October 2008.

We started Swonderful as a means to showcase our own work- under our label 'Papercup' but also to help expose other emerging talent. We aim to embrace unique, handmade & local artists & designers. Nearly everything in store is made in New Zealand and if not you can trust we have made sure it is sourced ethically. Promise!

We stock: Papercup clothing & jewellery, Naomi Murrell jewellery, Chasing Rabbit jewellery, Rachel Carley ceramics, World Sweet World magazine, Cardboard box zine, Harriet Falvey Clothing, Oui Boutique clothing, Nut & Bee stationery & loads more art, prints, cards & other pretty things.

Visit our blog to find store updates, our creations, bits & bobs we like & of course the occasional puppy or kitten.

Swonderful is located at:
95 Victoria Street
Wellington 6011

Email:hello@swonderful.co.nz
Ph: 04 473 8961